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News
New Selvedge Dad Hats

Coming Thursday SEP 10 at 11am et.

The Dad Hat is a low-profile, five-panel cap with an unstructured crown for an easy, comfortable fit. It features a selvedge back clip, brass hardware, and tone-on-tone stitching. Made in Canada.

Shop Dad Hats

True Guy - Elephant 13 - Red Core

Sale price$191.20 USD Regular price$239.00 USD
Size: 27

The Elephant 13 – Red Core is a groundbreaking 21oz super heavyweight Japanese selvedge denim, merging the iconic Elephant series' heft with our innovative color-changing Color Core series. This combination results in the first-ever heavyweight color core denim. Japanese denim is renowned for its distinctive fading characteristics, traditionally achieved through a rope dye process. This process involves dipping white cotton yarns in indigo, but not long enough to penetrate the core of the yarn, leaving the center white. As the indigo fades, this white core becomes more visible, creating the classic denim fade. Our Color Core series takes this a step further. We start with white cotton yarn, applying a permanent reactive dye – in this case, red – that fully saturates the yarn to its core. This yarn is then rope dyed with indigo. The result? As the indigo fades, it reveals not white, but a vibrant color core. With the thick yarns used in the Elephant denim, expect the red core to emerge quickly and vividly, offering denim enthusiasts a fresh and striking fade experience. The denim is hefty and rigid, embodying the quintessential raw denim hand feel, and requires some time to break in. Other details include a classic redline selvedge ID, a thick natural vegetable tanned leather patch, contrast stitching, and silver metallic buttons and rivets.

True Guy is a relaxed straight fit with a high rise. Comfortable through the seat, hips, and thighs, it has a straight leg from thigh to hem.

Explore the fit guide

Size & fit

  • High Rise

Fabric & details

The Elephant 13 – Red Core is a groundbreaking 21oz super heavyweight Japanese selvedge denim, merging the iconic Elephant series' heft with our innovative color-changing Color Core series. This combination results in the first-ever heavyweight color core denim. Japanese denim is renowned for its distinctive fading characteristics, traditionally achieved through a rope dye process. This process involves dipping white cotton yarns in indigo, but not long enough to penetrate the core of the yarn, leaving the center white. As the indigo fades, this white core becomes more visible, creating the classic denim fade. Our Color Core series takes this a step further. We start with white cotton yarn, applying a permanent reactive dye – in this case, red – that fully saturates the yarn to its core. This yarn is then rope dyed with indigo. The result? As the indigo fades, it reveals not white, but a vibrant color core. With the thick yarns used in the Elephant denim, expect the red core to emerge quickly and vividly, offering denim enthusiasts a fresh and striking fade experience. The denim is hefty and rigid, embodying the quintessential raw denim hand feel, and requires some time to break in. Other details include a classic redline selvedge ID, a thick natural vegetable tanned leather patch, contrast stitching, and silver metallic buttons and rivets.

The True Guy is a straight leg fit with a regular rise along with extra room in the seat and thigh that falls straight from knee to hem.

  • 21oz Japanese Selvedge Denim
  • 100% Cotton
  • Button Fly
  • SKU: 101124721
  • Made in Canada

Shipping & returns

Shipping

We offer worldwide shipping primarily through FedEx. Orders to PO Box addresses are shipped via Canada Post. Domestic Canadian shipments may also be shipped via Canpar or Canada Post. Note: we cannot ship to Russia at this time.

  • Canada: $10
  • United States: $10 ($25 for APO, FPO, or DPO addresses)
  • Rest of the world: $25

Returns

  • We do not offer refunds; items may be returned for store credit (in the form of a gift card) within 30 days of order fulfillment. Items must be in new condition with original tags—unworn, unaltered, unwashed, and damage-free. Sale items are final sale and not eligible for store credit.

If the purchase was made in Canadian Dollars, store credit is issued in USD at the exchange rate at the time the credit is issued. At checkout, this credit is converted back to CAD.

Merchandise returned without prior approval will not be accepted. See our full Return Policy here. 

Canadian-made goods ship duty and tariff free to the USA.

Hemming & customization
Free Chain Stitch Hemming

Free with denim purchased in-store or online from Naked & Famous Denim. Hemming is done using our vintage Union Special 43200G chain stitch hemming machine.

Customize Your Leather Patch

Personalize your jeans with a custom leather patch. Add your preferred patch to your order and include any sewing preferences in your order notes.

Browse leather patch options here: Custom Leather Patch Options.

Final Sale

Garments that have been hemmed or customized with a leather patch are final sale and cannot be returned or exchanged. Please confirm your sizing and desired inseam length before placing your order. Hemming and customization services add 7–14 business days to your order processing time.

* Due to limited summer staffing while our hemming specialist takes a well-deserved vacation, hemming may currently take up to 24 business days in total.

Learn More →

Size chart

True Guy - Elephant 13 - Red Core

Details

  • 21oz Japanese Selvedge Denim
  • 100% Cotton
  • Button Fly
  • SKU: 101124721
  • Made in Canada
Shop all True Guy